Berlin 2020

The VAAY pop-up store in Berlin has a special concept: the main focus here is not upon selling products, but the brand and its values. The interior architecture is therefore primarily both facilitator and platform for the brand experience.
Just a handful of elements in the 50 square-metre store – such as a dividing wall and display cubes – create a space for information and events about CBD, which is a legal, active ingredient of the hemp plant and forms the basis of the VAAY product range. The materials used are ready-made, such as metal drywall C studs. Bold and simple graphics and corporate colours attract the eye. Most important of all, the design is “instaworthy”, which means it provides a good backdrop for social media posts. The firm’s actual products take a back seat and are presented on a single wall behind the counter. The VAAY pop-up store is an unusual shop that remains memorable thanks to its expressive and highly memorable design.

TEAM Anke Müller, Patrick Batek
COMPLETION February 2020
AREA 50 sqm
SCOPE OF WORK LP 1-9
PHOTOGRAPHER Marcus Wend