Zalando Beauty Station
Understated but stringent looks. Inspiring, Insta-worthy backdrops reveal themselves moving through this beauty boutique, proudly designed by Batek Architects. The space is entirely customisable, offering dynamic arrangements for product presentations, pop-up events, beauty services and video shoots.
Freely placeable stainless steel cubes are perfect for ad-hoc zoning, curated product showcasing and presentations. A long shelf, crafted by Smile Plastics from recycled plastic cups, draws the eye and serves as the showcase highlight. Central to the front retail area is an imposing solid concrete washbasin for customer use.
Three floor-to-ceiling shelves made from stainless steel divide the shop floor. These pivot, either dividing the area in two with a secluded back area, or opening up the space completely. They are backed with full-length mirrors that visually enlarge the room.
Drawing the eye to the back of the space is the four-metre long stainless steel beauty service table, with retractable mirrors. Privacy comes from a movable curtain made from light fabric.
The low-key, natural colour concept of cream, light beige, nude and grey harmonizes well with the industrial cement-bonded flooring. Together with special, daylight reproducing, high colour index lighting, the space has the virtue of a gallery environment ideal for presenting exquisite beauty products. Suspended accent lights from PSLab create a warm atmosphere throughout.
CLIENT Zalando Beauty SE
TEAM Karen Kröger, Patrick Batek
COMPLETION July 2018
AREA 160 sqm
SCOPE OF WORK LP 1-9
LIGHTING BATEK ARCHITEKTEN, PSLab
PHOTOGRAPHER Marcus Wend